Key Responsibilities

The Marketing & Public Affairs Department provides leadership, expertise, and support in the following areas:

• Marketing & Branding: Develop and implement marketing communications strategies, including advertising, public relations, and website content, to raise external awareness of the college.
• Program Promotion: Actively promote college programs, services, and opportunities to external audiences such as prospective students, supporters, and the local community.
• Strategic Marketing Support: Support the college’s mission through targeted marketing strategies, encompassing design services, copywriting, and photography for various college initiatives.
• Creative Design & Production: Produce high-quality marketing materials, including advertisements, flyers, posters, brochures, booklets, newsletters, postcards, and more.
• Media Relations & Publicity: Craft and distribute news and feature stories to media outlets to generate coverage for college activities and accomplishments.
• Public Relations Strategy: Identify and lead public relations efforts that strengthen the college’s image and relationships with external stakeholders.
• Website Management: Oversee and maintain the design, content, and functionality of the college website and any secondary college-operated websites.
• Multimedia Production: Capture, edit, and assemble audio, video, and still images for use in marketing, promotional, and informational materials.
• Social Media Management: Develop and maintain engaging content on the college’s social media platforms, including Facebook, Instagram, Twitter, YouTube, LinkedIn, and other emerging platforms.
• Brand Consistency: Ensure a consistent voice and visual identity across all marketing and communications materials, aligning with the college’s overarching brand strategy.
• Design and Content Quality: Guarantee that all print and digital projects are visually compelling, well-written, and produced within the designated budget constraints.
• Effectiveness Evaluation: Use data-driven research to assess the impact and effectiveness of marketing campaigns and activities, ensuring continuous improvement and alignment with strategic goals.